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The Benefits of Social Media Monitoring for Defence Contractors
Defence contractors who monitor social media are getting valuable information to ensure security and better engage with stakeholders and detractors. photo credit: Bert Kaufmann via photo pin cc This is...
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How a Defense Contractor’s Social Media Can Soar Like the U.S. Air Force
Defense contractors who adopt top-flight social media policies and best practices can raise their profile, enlist supporters, counter detractors, recruit top talent and grow their business. photo...
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How Defense Contractors Can Know If Their Trade Show Marketing Works
Defense contractors who measure their trade show ROI are able to increase the effectiveness of their marketing investment and determine which shows are working. And which aren’t. photo credit: RDECOM...
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How Buyer Personas Can Sharpen Defense Contractor Marketing
Defense contractors who develop a composite picture of the real people who buy, or might buy their products can form a bond of customer trust that most rivals can not overcome. photo credit: SPC CHEESE...
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How Defense Contractors Can Build a Social Media Marketing Campaign
Defense contractors who use social media marketing are able to reach current and prospective customers more efficiently, and track the effectiveness of their marketing dollars. photo credit: Rosaura...
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How Defense Contractors Can Use LinkedIn Company Pages for Marketing
With the new LinkedIn company page, defense contractors can increase awareness of their company and products, improve search engine rankings and generate more leads. photo credit: smi23le via photopin...
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How Defense Contractors Can Get Real Smart on SEO Real Fast
Defense contractors who master the basics of search engine optimization can improve their ability to be found online, increase awareness, reduce marketing costs and compound the benefits over the long...
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A Marketing Battle Map for Defense Contractors
Defense contractors who map their content marketing with the same thoroughness and precision as battle planners can increase awareness, generate business opportunities and get more bang for their...
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How Marketing Can Help Defense Contractors Survive and Thrive
With defense spending on the decline, defense contractors who want to diversify beyond the military are turning to marketing to evolve. photo credit: The Marmot via photopin cc In a recent Forbes...
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What Defense Contractors Should Think About When Budgeting for Marketing
With the right approach to building a marketing budget, defense contractors can clarify their business development goals, gain organizational direction for marketing and position themselves for more...
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Why Defense Contractors are Reinforcing Their Websites and Social Media
Defense contractors’ websites and social media are playing an increasingly important role in selling to the military. According to an expert in selling to the government, this is a growing success...
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Top 5 Most Popular Defense Contractor Marketing Articles from 2012
Have you kept up to date with defense contractor marketing best practices? Are you looking for actionable tips you can apply to your business? Here are Fire Support’s most read articles from 2012:...
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How Defense Contractors Can Improve Public Relations With Twitter
Defense contractors who use Twitter correctly can develop relationships with the news media to tell their company’s story when the news is both good and bad. photo credit: edkohler via photopin cc...
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How Defense Contractors Can Better Market to the U.S. Government
Defense contractors who deploy the latest Internet marketing tactics can boost their business development efforts, and build awareness and preference with government buyers. Mark Amtower, “Godfather of...
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On Social Media: Lessons for Defense Contractors From the U.S. Army
Defense contractors aiming to use social media to increase awareness and preference to survive and thrive can learn valuable lessons from one of the foremost social media marketers in the world: the...
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Defense Contractors: Trade Show Cancelled? Market With LinkedIn Groups!
With lighter attendance or cancellation of defense industry trade shows, defense contractors can continue to make connections and network effectively with LinkedIn Groups. Facing certain defense...
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How Defense Contractors Can Avoid Competing on Lowest Price
Defense contractors who systematically measure and monitor their customer engagement can lessen their dependence on lowest prices – and increase revenues and profitability. photo credit: Elvert Barnes...
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How Thought Leadership Can Help Defense Contractors Write The RFPs They Answer
With a thought leadership marketing strategy, defense contractors can influence buyers, outflank the competition and expedite the purchase cycle. photo credit: ieshraq via photopin cc We are...
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How Quora Can Enhance Defense Contractor Business Development
With Quora, defense contractors can ask and answer questions, establish thought leadership, build their network and develop more business. photo credit: jluster via photopin cc According to Quora’s...
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How Search Engine Marketing Can Help Defense Contractors Get Found
With search engine marketing, defense contractors can cost-effectively raise their profile and develop more business opportunities. photo credit: Official U.S. Air Force via photopin cc Question: What...
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